How to stabilize the troubled smart door lock Mark

2022-07-22
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This question is very good. It is a challenge for many smart door lock manufacturers, as well as for the majority of dealers. However, we need to be clear that the smart door lock is not in dire straits: the smart door lock Market...

this question is very good. It is a challenge for many smart door lock manufacturers, as well as for the majority of dealers. However, we need to make it clear that the smart door lock is not in dire straits: the smart door lock market is indeed promising (with rapid growth for four consecutive years), with some fierce competition (thousands of manufacturers) and low popularity (many people don't know and many people can't afford it)

in the current market environment, if you want to win in the competition, you need to do three things:

(1) to win in the homogeneous competition, you can take two ways: one is that channels and markets are king, the other is that innovation and marketing are king, and finally establish your own brand

the so-called channels and markets, that is, to develop the so-called sinking market, which is not very competitive, rather than only competing in the first and second tier cities; Innovation and marketing are the magic weapons of competition in the first and second tier cities. Those who can get out of the homogeneous competition will inevitably form a brand (branding route) that consumers in the industry can trust in the next few years, and then there will be heavyweight players

(2) for the majority of dealers, they also face two problems, one is how to develop customers, and the other is how to manage their own goodwill

for many dealers, developing customers is a difficult problem, because smart locks are not as important as the previous products. Smart locks also need to be installed and repaired. And because the price of intelligent lock is more expensive than mechanical lock, it also faces certain price problems. For dealers, developing customers requires innovative methods, integrating stores and networks, so that it is easy to find a breakthrough. Goodwill is built through good products and a responsible attitude. As long as dealers do not shirk their responsibilities and try to solve problems, it is still easy to establish

(3) for smart lock manufacturers and dealers, if they want to do it in the long run, they also need to consider the quality and innovation of products

at present, many people are worried about the security of smart locks. In addition to some immature technologies, it is more because of rough manufacturing and imitation. Therefore, it is very important to control the quality of intelligent lock. In addition, we also need to establish products with our own characteristics, which are innovative to a certain extent. Although the industry is not very mature now, many enterprises have already had patent awareness, so the competition in the future will also be patent competition, so we must pay attention to product innovation

in a word, in the author's opinion, the intelligent door lock industry is not in dire straits, but it is developing rapidly, has a good prospect, and has some fierce competition. Homogeneous competition is not terrible, because no matter what industry, as long as it is still developing, it will face this problem. Take the current mobile phones for example. Do you think the functions of Huawei, apple, OV and Xiaomi's flagship phones are really very different? In fact, they are not very big, because they are all products of modern large-scale industrial production. However, in order to become an enterprise like apple and Huawei, intelligent door lock enterprises need to provide innovative products with their own characteristics on the basis of the industry, so as to win in the homogeneous competition

editor: Huang Di

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